Gul & Blå which means Yellow & Blue. A jeans brand that saw the light in Stockholm, Sweden in 1966. I think the brand name still exists but is not owned by the founders Lars Knutsson and Martina Clason This is where my mother worked way back when and I almost exclusively ran around in jeans and sweatshirts from Gul & Blå. Maria Knutsson designed the V-jeans with really wide legs that became a huge success. People queued for hours to get the jeans and they could barely manufacture them in the speed that people wanted them.