tisdagen den 18:e december 2012

Hackett fall 2012

 
The end of 2012 is near and I think we will still be here in the beginning of 2013 as well. We will have time for the upcoming sales and why not splash out on some of this season's delights from Hackett. I'm not so sure about the check trousers but to each his own.
 
 

//P.

onsdagen den 12:e december 2012

Photoshoot in Old Town Stockholm


Photo by Johan Dunder.
It is high time to introduce some other people in what I now call the Berkhamsted Family. I have a lovely photographer by the name Johan Dunder in Stockholm. He handed me a good model on a silver platter, Peder Rådström. Really handsome in real life but Johan manages to make him even more beautiful. I had some good fun with these two guys on a photoshoot on a chilly afternoon in Old Town Stockholm.
Thanks guys! Love!!
//P.


tisdagen den 11:e december 2012

Berkhamsted - Photoshoot, Family, Friends and Love

 
 
video
 
Above we have one of the first films that highlights our label, Berkhamsted. Photographs by Kim Höglund and the film is directed by Daniel Mattiasson.
 
 
 
The photoshoot took place at Brunnsnäs, the mansion you see above. To die for!! We were in luck with the weather. On the actual day, the saturday, the sun was shining. On the friday and the sunday the weather was crap. All higher powers were really smiling at us on the day of the actual shoot. It was a hectic day indeed with lots of things to juggle at once. The clothes, the props, photographer, hair and make-up, the models and so on and so forth. In the evening I was really out of it and the only thing to do was to stick my lips to a wine bottle and unwind. Even so the result is spectacular. Great pictures that is the foundation of our first catalogue and which will also be featured on our webpage. It was a team effort and I send heaps of love to the people that made it possible.

 
My relative, Anette Brorsson Sundin, who lives at Brunnsnäs. Lucky woman!
 
 
My models who are also my students, former and present. Marcus Berg, Ellen Sundin, Elin Hellqvist and Linus Inhammar.
 
 
My other models, Anders Dahl, Caroline Gärde and Jari Ketola.
 
 
My hair and make-up artist who is also my cousin, Sandra Bertilsson Hjertén.
 
 
My friend and assistant on this eventful day, Annika Andersson.


My other friend and life saver of the day, my friend Anna Kjerrulf.
 


 
Who is the mother to Molly, who is my God daughter and mascot of the photo shoot.


My photographer and former student, Kim Höglund.


 
The director of the film above and former student, Daniel Mattiasson.
 
 
 
As you can see I like to keep things in the family. Love all around and no matter how you slice and dice it blood is always thicker than water.
 
 
//P.

måndagen den 10:e december 2012

At the Feet of the Champ



Yes, here I am at the feet of the champ.
 
 
And the champ is wearing my clothes!
 
 
//P.

söndagen den 9:e december 2012

He Won!!!!!!


Photo by Kim Höglund

Meet Jari Ketola, winner of Best Personal Trainer of the Year in Sweden 2012!!!!!!!!

Congratulations Jari!!!

I really know how to pick my models.


//P:

fredagen den 7:e december 2012

tisdagen den 4:e december 2012

Having too much Fun


Photo by Kim Höglund

Having far too much fun with one of my models.
I'm getting up close and personal with Jari Ketola who is a personal trainer working at the most prestigious hotel in Sweden, The Grand Hotel in Stockholm. He also educates up and coming personal trainers via The Academy. On top of that he writes for magazines and writes books about training. He gives the word, workaholic, an entirely new meaning. Jari started his athletic carrer at the age of five and has been a member of the Swedish National Team for both Athletics and Bobsleigh. He competed in the Bobsleigh team in the Olympics in Lillehammer 1994.

This upcoming weekend he is at the Fitness Festival in Gothenburg and there we will see if he takes home the prize for Best Personal Trainer of the year. Here's hoping!


My personal opinion is that Jari Ketola equals yum. And a delicious contribution to my Berkhamsted Family.


//P.