There can't be many who hasn't heard about Abercrombie & Fitch. The funny thing is that this American institution is more famous for its advertising than its actual clothes. Hot, steamy mouth watering advertising. Images of picture perfect people with sensual and sexual undertones.
Young guys with sixpacs and abs. Jealous? Me? Noooo .... Abercrombie has a large gay following largely due to good looking models and homoerotic images. You should never underestimate the power of the pink pound.
I'm all for hot advertising but it needs to be backed up with clothes that delievers the same image. The sad thing about Abercrombie & Fitch is that the advertising is hotter than the clothes.
//P.
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