onsdag 15 december 2010

Burned to a Cinder

You cannot for a single second profess to be unique when what you wear have been dictated by fashion houses, fashion bloggers and trend institutes. Have you ever as a customer been asked what you would like to wear? Hardly! Companies who manufacture clothes look at the figures from the season the previous year, listen to a trend expert or two, stick a finger up in the air to see which way the wind is blowing and hope for the best. Then it is up to us to gobble it down to the last morsel or leave it on the hangers to be, in actual fact, burned to a cinder. The clothes that are not sold via sales or an outlet is put to a match and made into a great, big fire. What few of us know is that the amount of clothes produced every year surpasses the demand of the customers.


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