Some companies succeed better than others when it comes to window displays. Hermés belongs to the really gifted ones. They have for years and years had a real talent for show casing their goods. I am particularily fond of their practise of making their china seem to float in the air. They make everything look delectable and they make you want to purchase the things, which naturally is the point of it all.
Displays from the Hermés shop on Fifth Avenue in New York City.