Swedish company Oscar Jacobson has recently shot their new fall campaign. The photo shoot took place at the wool producer Loro Piana in Quarona Sesia in the north of Italy. The photographer is Patrik Sehlstedt and the stylist is Ursula Wångander and the model's name is Christian Brylle. I like the photo shoot and the feel is different from Oscar Jacobson's former campaigns. I definitely think that the company is on the right track and I look forward to keep an eye on what happens in the future.