North of London is a place called Berkhamsted. Here there was a forification already in Saxon times but William started the new building in 1066. He later left the castle to his half-brother, Robert. Since 1337 Berkhamsted castle has been in the posession of the Duchy of Cornwall and the ruins that are left today are in the care of The English Heritage.
We thought about different names for our label of menswear and came to the conclusion that the name of our ancestor's old castle was nothing short of perfect.