Morris Stockholm is the epitomy of preppy and if you want to be a bit harsh, Ralph Lauren's poor cousin. Since I'm a big fan of the preppy look I'm all in and I have never minded paying less. What I find a bit amusing is that the head office is nowhere near Stockholm but in the smaller city of Borås. That is never shown in any of the marketing. I wonder why (every syllable dripping with irony)?
//P.
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