A new Swedish jeans brand Denim is Dead is on the rise. The company is run by Pelle Aldestam and Robin Westrin and their concept is to offer afforable jeans at prices from £60 to £90. In the near future they will versatile into denim shirts and jackets, but jeans will always be the important base. You can find their products on www.asos.com.
//P.
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