Oscar Jacobson

For fall 2012 the Swedish label Oscar Jacobson showed a collection inspired by Dr Jekyll and Mr Hyde. The Jekyll part of the collection has a warmer colour palette while you find a colder and harder expression in that part that represent Hyde. I prefer the pieces that are linked to Hyde. They are more fitted and tailored and dark has always fitted my personality better than light. One thing that puzzles me is why fashion houses send such God awful models down the catwalk? Not only the clothes but also the models should be pleasing to the eye.

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Oscar Jacobson

This coming winter Swedish company Oscar Jacobson is launching a collection of smokings in two variants. Depending on lifestyle naturally but some of you will see this as a welcome addition to your wardrobe.


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Oscar Jacobson's New Campaign

Swedish company Oscar Jacobson has recently shot their new fall campaign. The photo shoot took place at the wool producer Loro Piana in Quarona Sesia in the north of Italy. The photographer is Patrik Sehlstedt and the stylist is Ursula Wångander and the model's name is Christian Brylle. I like the photo shoot and the feel is different from Oscar Jacobson's former campaigns. I definitely think that the company is on the right track and I look forward to keep an eye on what happens in the future.

Pictures courtesy of Oscar Jacobson.

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Oscar Jacobson

Not very far from where I live we find the head office of Swedish company, Oscar Jacobson. Internationally they are most known for their golf wear, which you can find at Harrods for instance. When it comes to regular men's wear they are working for a rejuvanation of the brand which of course is needed considering the change in demographics. They made an earlier try in the 1990s that unfortunately went belly up. When you want to change the image of a brand you walk on a thin line. On the one hand you want to attract new customers but you don't want to alienate established customers in the process. I think that Oscar Jacobson considering what I just mentioned has done a good job but personally I would have wanted just a bit more.



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Oscar Jacobson

I have seen Oscar Jacobson's emblem of the letters O and J fused together since I was a child. What I think of when I hear the brand name is good quality and craftmanship. On the downside I think old man. It might not be the first place I would run to to buy a suit if it wasn't intended for my father that is. The latest advertising flirts with the aesthetic of Ralph Lauren. I have always liked Ralph Lauren's advertising, but from Oscar Jacobson's point of view I would have preferred if they had worked with building their own brand identity instead of copying someone elses.

The company was founded in 1903 and as you can easily count, it has been with us for more than a century. That is very impressive indeed and something for them to be proud of. I think it is going to be exciting to see what the company will do in the future and which road they are going to pave to keep their position in the fashion world (or perhaps an entirely new position to ensure survival). What remains to be seen is if I will purchase their goods when I'm older. Time will tell.

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