Andrej Pejic

Andrej Pejic is a rare bird in the fashion world. This twenty year old who is half Serbian and half Croatian brings a new meaning to the word androgynous. Slap on a bit of make-up and you couldn't distinguish him from any other of the girls. He does fashion shows for both womenswear and menswear. In January last year he did the menswear show for Marc Jacobs and for Jean-Paul Gaultier he did the shows for both men and women. Andrej was on the May cover for the New York based magazine Dossier Journal with his shirt off and in curlers, and Barnes & Noble deemed to be too controversial and had them in opaque sleeves.

At the moment Andrej Pejic has created more controversy when the Dutch company, Hema Lingerie, used him as a model for their push-up bra. Even the liberal Dutch are supposed to be stunned by this and the word is that designers make their clothes with boys in mind and not women. That is a bit retarded since all designers aren't gay men and designers who are women use the same skinny models as the rest of them. I write it off as shock tactics and it works. They have press and publicity for a staggering amount of money, and basically for free.


There has been men who have modeled women's clothes before and Andrej won't be the last, but he is the only one who has been in an advert for women's underwear, so far. The fashion world has always been interested in the controversial, and a boy who can be mistaken for a girl is controversial. You can imagine that straight men shit a brick when they are attracted by this young woman and in the next instant find out that she is a he.

The actual fluidity of human sexuality is really scary to some, and to them a man like Andrej Pejic can be seen as a threat.


//P.